On what important elements should one compare?

See at a glance who dominates the AI responses, the sources cited, and the perceived feeling.

Your brand

Visibility rate (%)

Responses where your brand is mentioned.

Average position

The relative position when the AI cites multiple brands.

Rate of mentions in sources (%)

When the AI uses content in which you are mentioned.

Proprietary source rate (%)

When the AI uses your content as a source for its responses.

Competitors

Visibility rate (%)

Each AI response is an acquisition opportunity.

Average position

Capturing attention before your competitors allows you to gain confidence and conversion.

Rate of mentions in sources (%)

To be mentioned in the right sources is to appear in the answers.

Proprietary source rate (%)

Owning sources means controlling what is said about you and your competitors.

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Answers

The variance in responses is huge. Meteoria uses thousands of responses to act with precision.

65%

AI responses vary depending on the persona or the tone of the prompt.

92%

of variation between AI concerning the content of the answers.

47%

Responses differ depending on the location of the user.

80%

visible marks are only visible on certain types of requests.

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sourcing

Understand what AIs are reading, not just what they are responding to

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LLMs generate their answers based on content that they consider reliable. To be mentioned in these sources greatly increases your chances of appearing in AI responses. It's a form of indirect influence, but decisive for your visibility.

When your brand content is used as a direct source, You win in control, credibility, and exposure. It's the most direct way to shape how AI talks about you.

Only 14% of brands are cited in a source taken up by AI.

Competitors

Know your competitors, prompt by prompt

Analyze their AI presence to detect opportunities, weaknesses... or risks for your brand.

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Identify real competitive advantages in AI

Your competitors may appear more often, higher, or with a better feeling than you — without you knowing it.

Understand their implicit AI content strategy

Their quotations, sources and recurring angles reveal the content or messages that “work” with LLMs.

Detecting opportunities that have been left empty

Some key prompts or market segments may be left free. If they're not there, you can be there.

Evaluate the comparative perception of your brand

Are you perceived to be more credible? less innovative? less visible? The AI responses reflect this perception.

Anticipate their movements or speeches

A peak in visibility or quotation from a competitor can signal a campaign, a new product, or a rise in power.

Have an objective AI benchmark base

Without tracking, it's hard to say if your efforts are bearing fruit — especially in a fast-paced environment.

Know where to focus your marketing or PR actions

Knowing the sources that cite them allows you to target them in turn, or to create more effective content.

Feelings

Being recommended is better. Compare the AI feelings expressed about you and your competitors.

70%

AI answers have a Implicit feeling, even without explicit judgment.

By combining feeling and strategic prowess, you know where to improve the content, strengthen your image or take action in PR.

Even if you are quoted, AI can talk about you in a neutral, lukewarm, or negative way — which directly influences perceived trust.

Recurring negative feelings can reveal reputational issues, positioning issues, or outdated content picked up by models.

On the contrary, a constant positive signal can guide your investments: products, content, messages... where AI already recommends you.